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filler@godaddy.com
Welcome to our course on Agile Strategy
Strategy is an indispensable element of digital transformation for small-midsize businesses (SMBs). However, most SMBs don’t do strategy or strategic planning; they see strategy as a “big company” activity that doesn’t provide value in a small to mid-size enterprise. However, this simply isn’t so.
SMB leaders live in a chaotic world, where every day presents new challenges. Management can spend most days putting out fires and focusing on daily business, and this often leads to important long range priorities giving way to urgent day-to-day tasks and problems. How many times has your firm had great ideas, only to see months or even years go by without an ounce of movement or progress towards implementing those ideas? In SMBs, it’s too common to see important initiatives give way to urgent priorities.” Strategic planning can help avoid this common pitfall.
In addition, digital transformation is tough to plan, line up, and execute. However, strategy and strategic planning playbooks can help knock down barriers and rally the organization to transform. Done properly, strategy and strategic planning aligns leadership and other stakeholders on the direction of the firm, enables communication of the vision, harnesses the human capital within the business for ideas and their implementation, provides a playbook for change, and assures that the business stays on track with its long-term goals. When faced with the need to transform, strategic planning can be invaluable.
Audience
The course is intended for small-midsize businesses or business units of larger companies. While an Agile Strategy can be used to plan an overall business strategy, it might also be used by digital leaders or even functional leaders to drive transformations in their direct span of control. These methods can be used by business leaders, strategists, digital leaders, marketing or sales managers, and operations managers alike to plan transformation in their own domains.
Course Format
This course consists of fifteen (15) sessions - video clips each around 10-20 minutes in duration. Various tools and demonstrations are included, and users may download additional files to put the toolkit to work in their own business.
The course and materials are free of charge. Our mission is to help small-midsize businesses compete and WIN in the Digital Age. We hope this course can help!
In this overview of the series, learn why strategy has become such an indispensable element for effective digital transformation and overall business success in the Digital Age.
Before hopping into the methods for strategy development and execution, we’ll first need to lay the groundwork for our approach and discuss the basis for our methods. Topics include:
• Digital Age Transformation and its contrast with “Digital Transformation”
• The Digital Prerequisite Model
• Strategic Threads
• The “Barbell Model” for strategy development
Learn the basics of the Agile Strategy Framework, our comprehensive playbook for transformation. Using principles from both traditional strategic planning and Agile development methods, its playbook and toolkit are designed for today’s Digital Age challenges and producing the speed and agility required for effective SMB transformation.
We'll create an in-depth assessment of company, competitors, markets, and customers by using the analysis toolkit to inventory the business and its fit in the world around it.
Our objective is to create the high-level strategy to win in the market and a future-state vision for the company. We'll identify the right value discipline, growth ambitions, and strategic orientation, and we'll create the long term vision for the business.
We’ll generate a few lighthouse statements that describe our approach at a high level.
These will be our mission, vision, and intent statements. These statements sit at the foundation of our strategy and provide you and your people with a constant reminder of why you do what you do.
We’ll assemble our strategy map. The strategy map plots your strategic themes and objectives, as well as mission, vision, and intent, into a single communicable document. More simply, it shows the key activities you'll execute to win long term in your market and the key reasons for doing them.
We’ll begin to organize our strategy and strategic plan by creating the initial Agile backlog, the strategy scorecard, and the STRATEX budget.
Depending on your organization, we'll need to solicit the necessary approvals and fit the strategy to higher-level planning, and project-manage the strategy development and approval process.
We'll develop and align an overall plan for the ~12-week sprint by selecting the right initiatives from the backlog, designating teams who will own the initiatives, creating and finalizing high level plans, and enabling the teams.
We'll execute the sprint, monitor progress, and keep teams in sync using the Agile scrum as a way for teams to collaborate, maintain accountability, and track progress.
We'll debrief to collect learnings, pivot strategies, celebrate team successes, adapt the backlog, and begin to formulate ideas for next sprint.
Change management is a critical but often-overlooked aspect of effective execution. We'll change-manage transformation in the business using the Agile Strategy and the Kotter 8-Step Change model in order to get people on the bus and make change stick.
In this session, we’ll discuss how execution can be organized via a strategic program, how to structure program teams, and how to use a team cadence and tools for driving actions and results.
We wrap up the series with some final tips and recommendations.
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