Strategy

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Many companies’ digital transformation initiatives today fall painfully short of their desired outcomes.  They struggle with the necessary elements to mobilize the business, like creating a clear and compelling future state vision, orchestrating change and stitching together various parts of the business, harnessing ideas and motivating people towards continued improvement via digital, aligning other teams critical to the business’s success, and driving accountability in the business towards transformation objectives.  Digital transformation is tough to plan, line up, and execute. That’s where strategy and strategic planning playbooks can help knock down barriers and rally the organization to transform.

From a high-level view, digital is requiring businesses to become faster and more agile, as technology is changing the world around them very fast. In order to adapt, a business must be able to organize itself, orient to the right activities, and execute and learn with speed.  Our firm's Agile Strategy Framework promotes exactly this.  

In addition, digital strategy and business strategy must be integrated, not separate, as digital is an integral and indispensable part of continuous improvement, customer experience, new product design, etc.  As leaders create a culture of speed and continuous improvement, digital levers will undoubtedly be incorporated by their teams to supports business targets, and the improved speed of overall change will inherently drive faster digital transformation (and vice versa). 

Most small-mid size companies normally don’t do strategic planning; they see it as a “big company” activity that doesn’t provide value in a small to mid-size enterprise. However, this is simply not true, as strategic planning at the right level can add significant value to any size business and is essential to planning and executing transformation.